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Creativity ed catmull5/13/2023 to account for the years after it was published and to further illuminate the development of the unique culture at Pixar. Now, Catmull is updating Creativity, Inc. His sometimes counterintuitive advice includes giving a mediocre idea to a great team (because they’ll either fix it or come up with something better) and not worrying about preventing risks (because it’s the manager’s job to make it safe for others to take them). In 2014, Catmull shared the secrets behind the culture he helped build in Creativity, Inc., which has become a kind of bible for effective, nurturing leadership. Nine years later, Pixar released Toy Story, which went on to establish Pixar as one of the most successful and innovative companies on earth. In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie. The co-founder and longtime president of Pixar updates and expands upon his New York Times bestseller on creative leadership, reflecting on the management principles used to build Pixar’s singularly successful culture, including what he got wrong-and how he made it right.
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